Marketing & so much more

Driving growth through unique perspectives.

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About Me

I'm a Software Engineering Graduate with a passion for marketing, bridging the gap between analytical thinking and creative execution.

With hands-on experience in Web3, F&B, and gaming, I have developed an adaptive, audience-first marketing approach grounded in data. I believe strong marketing balances creative intuition with structured experimentation, and I’m most energized in fast-paced environments where ideas must be both bold and strategic to stand out.

Whether it’s shaping brand strategy, launching regional campaigns, or refining conversion funnels, I ensure each initiative is structured, and aligned with the long-term business objectives.

Digital Marketing

SEO, SEM, social media, and paid ads

Campaign Management

End-to-end campaign planning and execution

Analytics & Insights

Data-driven decision making and optimization

Featured Projects

Digital Marketing

User Acquisition Campaign

Planned and executed a user acquisition campaign that exceeded target of new user registrations within 10 days while reducing cost per acquisition by 70%. Optimized audience targeting, campaign messaging, and key visuals to improve conversion rate, traffic quality, and overall acquisition efficiency while maximizing return on ad spend.

Digital Marketing

SEO Strategy

Developed and executed an SEO strategy that improved keyword rankings from beyond position 20 to the first page of Google within 6 months. Optimized on page SEO elements including metadata, technical SEO fixes, and site structure to increase search visibility and drive higher intent organic traffic.

Offline Events

ACS Edu Tour Season 4

Executed a nationwide on ground activation effort across multiple states in Malaysia, culminating in a large scale grand finals event at Berjaya Times Square. Managed event logistics, and on site execution to drive brand awareness, audience engagement, and community growth through experiential marketing.

Offline Campaigns

Ragnarok Festa 2025, Bangkok

Led cross functional coordination for regional marketing campaigns as the presenting sponsor of a major global gaming event in Bangkok. Managed booth strategy, stakeholder alignment, and on site execution for the largest brand presence at the event, driving brand visibility, partnership value, and user acquisition.

Personal Projects

Child at Heart Ice Breaker

Conceptualized and executed a sold out DJ event in Melaka using guerrilla marketing strategies with zero paid advertising spend. Also performed as the headline DJ, creating a cohesive brand and live experience.